Hi, I'm Day
strategic communications ● beauty industry expertise
Hi, I'm Dayana, but if you've landed on my website, we're officially friends now, so you can call me Day! I'm a Strategic Communications student with more than 13 years of experience in the beauty industry, where I built my career around understanding people, building relationships, and helping clients match their inner feelings and ideas with their outward presentations. Through my academic work, I've expanded that foundation into branding, corporate communications, public relations, and communication strategy.
The projects you'll find here all have one thing in common: they start with understanding the problem. I enjoy researching audience perceptions, identifying where communication breaks down, and developing strategies that align organizational goals with the needs and expectations of the people they're trying to reach. I believe the strongest communication strategies are built on research, empathy, and a clear understanding of the audience.
Take a look at what I've Been Working On...
Salon Suite to Strategy
Strategic Consulting
Feeling like you haven't unlocked your business's full untapped potential? Let me help you discover the communication blocks getting in your way. I will consult with you the same way I work with my clients behind the chair: to find out what's working and what isn't, hear the direction you want to go, and help you establish a roadmap to get there.
Brand Architecture
I build brands from the inside out. I will help you discover who you really are (whether you like it or not) and communicate that to the people that matter most. I see past the surface -level message and understand how it will be interpreted and internalized so you can make authentic connections with your target audience.
Operational Leadership
I don't necessarily love being a leader, but I am one. It's just in my nature to organize, delegate, and coach people to reach their full potential. I know how to break a problem down into the actionable steps and responsibilities needed to get to the solution.
Emotional Intelligence & Data-Driven Results
Emotional intelligence is my superpower, but it’s nothing if it can’t be backed by data and research. Together, these skills make it possible to understand stakeholder perspectives and turn that understanding into strategies that produce measurable results. I believe the strongest communication balances insight with evidence, using empathy to ask the right questions and data to make smarter decisions.